Rachel Hurley

Mobile Marketing Watch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen.

In May, NASA released the Space Place Prime app for both iPhone and iPad. This app’s target audience is not only kids, but for teachers, parents, and all space enthusiasts. Based on NASA’s website, The Space Place, this app presents

The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.

MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers

The National Park Service (NPS) developed an app for people looking to explore the historic Chesapeake Bay area and travelers now have an anytime, anywhere tool to tell them where they can go and how to get there. The NPS launched the Chesapeake Explorer App last